Flagstaff Shelter Services is a local homeless shelter in Flagstaff, Arizona that came to us for a complete rebrand. Their previous logo and color palette were not conveying the message they wanted them to, and they wanted our help updating it. We chose to use a concept for the design inspired by their slogan "Shelter tonight and Housing tomorrow." You can see this concept in the design of the logo which is a rising sun over the shape of a house within a shelter. We also chose a hand drawn aesthetic and a color palette that would make them appear more warm and welcoming than what they had previously.
Learn more about the work they do at flagshelter.org
Below is a timeline of the progression of the rebrand.