Hawaii is one of the top states that students coming to NAU come from, so we have a specific marketing campaign geared towards recruiting students from Hawaii which incorporates the use of our secondary teal color and an Aloha illustration that I created. The Aloha illustration is used as a watermark feature in the marketing materials, as well as on a sticker shown above. 
Below are the original design concepts for the sticker, which ultimately evolved into the Aloha design.
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